Welcome!
These resources will help you clarify your workshop audience, messaging, registration page and essential tech before you begin the Fill-Your-Workshops Promotion System.
Your Workshop Promotion Readiness Steps:
Clarify Your Audience and Messaging
Create Your Registration Page
Set Up Your Systeme Funnel and Tech (access here)
Staying organised: I recommend that you create folders in your computer or in a system such as Google Drive to download resources into.
This way you can easily access the documents when you need them and keep everything organised.
Ideal Audience
The first thing to do is make sure you're clear on the ideal audience you want to attract.
☑️ Your workshop plan comes together more easily
☑️ Your promotion connects with the right people
☑️ Your presentation feels natural - and leads to clients you actually want to work with
If you don't have full clarity on who that is, complete the Ideal Audience Snapshot worksheet below.
It will help you get crystal clear on the clients you most want to work with.
When you know exactly who you're speaking to, everything that follows becomes faster, sharper, and more effective.
To complete it, click 'File' then 'Make a copy' so you can edit your own version.
Once you're done, you're welcome to send it to me if you'd like me to look over it and make sure it's clear. You can do this one of two ways:
☑️ Download the completed document and email it as an attachment
☑️ Click 'Share' in Google Drive, change the access to 'Viewer', and email me the link
This also helps me get to know exactly who you're focusing on - so I can support you more specifically throughout the program.
Create your workshop promotion messaging and event registration page
The next step is to create your messaging and your event registration page. The playbook below takes you through the journey.
Access the Workshop Launch Plan Playbook below:
If you'd like extra support with this, below is the replay of our live Workshop-to-Clients Build Intensive. It will guide you step-by-step through the process.
The Fill-Your-Workshops Method Playbook
This playbook is designed to help you get your workshop promotion runway mapped out - what to post and what to say - so you know how to fill your next room, without guessing, winging it, or hoping the right people notice.
Includes:
The Workshop Promotion Identity Reset
The Workshop Promotion Mistakes Audit
The Ready-to-Register Foundation
The Workshop Campaign Messaging Map
The Workshop Social Media Planner
If you'd like extra support with this, below is the replay of our live Fill-Your-Workshops Method workshop. It will guide you step-by-step through the process.
Session 1: The Fill-Your-Workshops Formula + Mindset & Identity
The 4-part Formula that takes you from campaign strategy through to full implementation
How to address what your audience is already thinking before they register
The exact promotion runway, what to say and when, so you're never guessing
Where AI fits into your promotion toolkit without losing your authentic voice
Why your mindset might be the real thing standing between you and a full room
The identity shift that changes everything, from "hoping people show up" to owning the room as the leader you are
Session 2: The Campaign Messaging Map
The content "vehicles" that fill every workshop runway
A real organic launch runway broken down step by step, including the exact CTA and automation that turns comments into leads
Why Instagram and Facebook need different content (and the simple repurposing trick for carousels that stops them falling flat)
How to time your runway based on your workshop date
Whether to create content daily or batch it, and how to reuse your launch content next time
The 4B's messaging map that makes every post land
How to use AI to review what you've posted and keep every asset organised in one place
Session 3: The Workshop Promotion Social Media Planner
Why under-promoting is the silent workshop killer, and why "I don't want to be annoying" is costing you registrations
The real reason people cancel workshops (it's not what you think)
How to balance promoting more than feels comfortable with content that still feels quality, not spammy
The "selling and serving" rhythm that keeps your audience engaged up to workshop day
Why last-minute registrations happen and how to plan for them instead of panicking
The workshop campaign Messaging Map, built from tracking real promotion channels
How to find your "big domino" belief, the one shift that unlocks everything else
The exact activity to target your ideal client and craft messaging and hooks that convert
How to keep your content human and magnetic instead of sounding like everyone else
Session 4: Live Q&A
Why what happens inside the room and what happens outside promoting it are two completely different skills
The three parts every event presentation needs, broken down live for a participant
Managing your Zoom room and crew so delivery feels seamless, not stressful
Real participant wins, tech struggles and honest feedback from women in the trenches
What it actually takes to build a support crew around your events
Why letting the learning settle matters just as much as taking action
The encouragement you need to keep showing up, protect your mindset and remember why you started